Thursday, February 25, 2010

Jamie Oliver: This Is Why You're Fat

Jamie Oliver apparently ate his $100,000 prize money
At the most recent TED Conference (technology, entertainment and design), celebrity chef, Jamie Oliver was given some kind of award for his work in food and obesity education. How that connects with technology, entertainment or design, I’m not quite sure, but he’s hip and telegenic so he fits right in.
To encapsulate his 18-minute talk: people are fat because they stopped cooking food and eat processed crap instead. Nothing groundbreaking, but the message is delivered with Oliver’s manic enthusiasm so it’s fairly watchable without being too sanctimonious. The presentation happens to coincide nicely with his upcoming TV show, “Jamie Oliver’s Food Revolution,” where he goes to America’s most unhealthy city and tries to get them to eat a green vegetable. He is so sucking in his gut.
He makes a couple interesting points: At the 11:15 mark he plays a clip from his show where kids in a kindergarten class are unable to identify beets, cauliflower, eggplants and even tomatoes and potatoes. He believes that people won’t eat food that they can’t identify and will therefore never eat healthily unless they’re better educated. Fair enough. A companion to Michael Pollan’s rule, “Don’t eat anything that your great-grandmother wouldn’t recognize as food.”

an ABC promo for the show

Continuing, Oliver maintains that for the past three generations, the family tradition of cooking skills being passed down has ended. His goal as an educator is to get every child to learn 10 recipes so that they can live independently, healthily and economically as adults. Neat idea. As a kid, I learned to make soup from a can of V8 juice – add Worcestershire sauce and Parmesan cheese from a green tube et voilĂ ! In high school, I took Independent Living where I made an apron and learned how to make (bad) bran muffins. So by the time I turned 18 I could make really salty soup and greasy baked rocks. Two recipes - 20% of the way to an independent life according to Jamie Oliver’s vision.

Obviously, he doesn’t mean a specific list of exactly 10 dishes, but these are what I would choose:

  • Spaghetti sauce – that just seems like a gimme. It’s cheap and easy and everyone likes it.
  • Chili – Again, cheap and easy. Feed a family of 4 for a few bucks.
  • Stir fry – I suppose this is more of a technique than a recipe but it’s healthy and has infinite variations.
  • Rice – This could accompany the above two recipes, I suppose. Billions of non-Americans subsist on rice. We can, too.
  • Roasted chicken – I’m not a huge chicken eater, but I like a good roast chicken. Plus, you can scale this up for a turkey and be the star of every Thanksgiving.
  • Pasta – Here, I specifically mean the Italian method of sautĂ©ing a few ingredients and then adding pasta and some pasta water in the last minute of cooking. It’s one of the first things I learned how to cook well. Essentially the Italian version of stir fry.
  • Steak – This is technique more than recipe, but good to know for cookouts and hot dates.
  • Meat stew – Knowing how to braise is a cheap way to live well.
  • Chicken soup – So people don’t waste their roast chicken carcasses.
  • Macaroni & cheese – Yes, this is a dish that contributes to American obesity, but, come on, can’t we live a little? We have Chef Jamie's blessing.
Did I miss any?

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